Augerlin Promo

Brief

YEAR
2021

As part of Augerlin's ongoing bid to establish themselves more firmly in the digital advertisement field, I created a handful of animation for use on their social media site. The idea was to target both younger and older demographics through differing campaigns. This specific ad was meant to target younger demographics and promote

their eye laser correction program. It was my favorite piece to work on //

CLIENT
AUGERLIN GMBH

MEDIUM
2D
VECTOR ILLUSTRATION

MY ROLE
CONCEPT
DESIGN
ANIMATION
SOUND
COMPOSITING

Process

I've created a moodboard and styleframes for each animation, which were shown to the client first before proceeding further. This meant, that by the time I've started the animation, all illustrations were finished already, meaning I could easily transfer them through the use of the Overlord plugin, directly into After Effects as shapes. Since this was created at the beginning of Spring, seasons were a theme I wished to highlight through this animation. Centre to this idea was the leaf reveal, which proved a lot more challenging to animate, than I thought it would //