Universal Music Audiobooks
Brief
YEAR
2024
Universal Music wished to promote their Disney Audio library and approached our for this. I was tasked to create a concept and video assets, which were to be pushed on Social //
CLIENT
UNIVERSAL MUSIC
MEDIUM
2D
3D
VECTOR ILLUSTRATION
AI GENERATION
MY ROLE
CONCEPT
DESIGN
ANIMATION
SOUND
COMPOSITING
IMAGE GENERATION
Process
We were to create assets for various different categories and franchises (Marvel, winter, family etc.) and I created concepts for each. The idea was to put audiobooks into familiar situations, such as a busy train ride or a cozy bedroom and establish, that an audiobook would be just right for the situation. Iconic sections of the audiobook are used early, in order to create an early catch and make most use of the limited timeframe //
Result
The client liked the assets and considered them a success. The retainer would be further extended by more assets for different categories //