Porsche CyberWeek
Brief
Porsche Design wished to elevate the design for their latest cyberweek promotion and create a set of promotional assets, which conveyed the modern, minimalist luxury of their product range. Due to the constrained timeline and budget, we decided to make use of AI image generation, mainly through Stable Diffusion. I was responsible for generating, retouching and later animating said assets //
YEAR
2024
CLIENT
Porsche Design
MEDIUM
2D
AI GENERATION
Process
Result
MY ROLE
ANIMATION
SOUND
COMPOSITING
IMAGE GENERATION
IMAGE RETOUCHING
The initial art direction provided several directions and paths. THe client decided to pick a path, which was modelled after the LED lights of the Porsche Maccan and the starck reflection, that it would cast on the products.
The difficulty here, was to match real world product photography, with AI generated environments. In most cases, I was still required to re-touch the products in Photoshop, in order to match it to the lighting //
The cyberweek proved to be the client's most successful to date and customers responded positively to the expanded visuality //