YEAR
2023

Adidas was re-launching a classical retro-silhouette and wanted to issue a global launch pack, which involved visuals, that were to be posted on their app, website and as part of an E-Mail Newsletter. We were tasked to create said visuals.

I was responsible for re-imagining their product shots and creating motion, which would fit within various formats.

Reminiscent of old home tape videos, the movement is meant to portray a sense of grit, imperfection and authenticity. This is an iconic silhouette, which has its place in

street culture // 

CLIENT
ADIDAS

MEDIUM
VECTOR ILLUSTRATION
2D
ANIMATION

MY ROLE
CONCEPT
DESIGN
ILLUSTRATION